Recital 30 of the General Data Protection Regulation refers to Cookies and their impact on data protection, stating “Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them,”, therefore, and in accordance with applicable regulations, Maksu España, S.L. (hereinafter “Maksu”) has a data policy which complies with the foregoing and applicable regulations
There are two legal duties imposed by regulations: (i) the duty of transparency, and (ii) the duty to obtain consent.
Section two of article 22 of Law 34/2002 dated 11 July regarding information company services and electronic trade (LSSI) establishes that users must be provided with clear and comprehensive information on the use of data recovery and storage devices, specifically regarding data processing purposes. To comply with the foregoing, the following questions must be answered:
A cookie is a data packet which a web browser automatically stores on a user’s computer when they visit a web page. The cookie is sent from the server to the web page’s visitor. After that, each time that the user visits the same web page or another on the same domain, the cookie will be read by the web browser, without being modified, and returned to the web server. A cookie is therefore just data which is stored on the user’s computer.
Own cookies: cookies which are sent to the user’s device from a device or domain managed by the publisher and from which the service requested by the user is provided.
Third-party cookies: cookies which are sent to the user’s device from a device or domain not managed by the publisher, but another entity which processes the data obtained through cookies
Technical cookies: cookies which allow the user to browse through a web page, platform or application and the use of different options or services contained therein, including those which the publisher uses to allow management and use of the web page and to provide functions and services.
Preference or customisation cookies: cookies which are used to record information so the user can access the service with specific features, which can make their experience different from other users’ experience.
Analysis or measurement cookies: cookies which allow the manager to monitor and analyse the behaviour of users of websites to which they are linked, including measuring advertising impact. The information collected through this type of cookies is used to measure website, application or platform activity, in order to make improvements with regards to analysis of the usage data by service users.
Behavioural advertising cookies: cookies which store user behavioural information obtained by continuous observation of browsing habits, which allows it to develop a specific profile to show advertising as a result.
Session cookies: cookies designed to collect and store data whilst the user accesses a web page. They are usually used to store information which is only necessary to provide the service requested by the user on a single occasion (e.g. a list of purchased products) and they disappear when the session ends.
Persistent cookies: cookies where data continues to be stored on the device and can be accessed and processed for a period defined by the cookies manager, which could range from several minutes to several years
What are the specific cookies used by Maksu?
Below is a table listing the specific cookies which Maksu currently uses:
|Cookie name||Type||Default duration||Description|
|__utmt||Analytics||10 minutes||It is used to limit the percentage of requests.|
|__utmc||Analytics||End of browser session||It is not used in ga.js. It is configured to interact with urchin.js. Previously, this cookie acted together with the __utmb cookie to determine if the user was in a new session or visit.|
|__utmv||Analytics||2 years from configuration or update||It is used to store customized variable data at the visitor level. This cookie is created when a programmer uses the _setCustomVar method with a custom variable at the visitor level. It was also used for the _setVar method, which is no longer available. The cookie is updated every time data is sent to Google Analytics.|
|gtag.js y analytics.js|
|_ga||Analytics||2 years||It is used to distinguish users.|
|_gid||Analytics||24 hours||It is used to distinguish users.|
|_gat||Analytics||1 minute||It is used to limit the percentage of requests. If Google Analytics has been implemented using Google Tag Manager, this cookie will be called _dc_gtm_ <property-id>.|
|AMP_TOKEN||Analytics||From 30 seconds to 1 year||It includes a token that can be used to retrieve a customer ID from the AMP client ID service. Other possible values indicate disqualifications, ongoing requests or errors obtained when retrieving an ID from the AMP client ID service.|
|_gac_<property-id>||Analytics||90 days||Includes campaign information related to the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie, unless you disable it. More information.|
|__utmx||Personalization||18 months||It is used to determine the inclusion of a user in an experiment.|
|__utmxx||Personalization||18 months||It is used to determine the expiration of experiments in which a user has been included.|
|_gaexp||Personalization||It depends on the duration of the experiment, but is usually 90 days||It is used to determine the inclusion of a user in an experiment and the expiration of the experiments in which it participates.|
|_opt_awcid||Personalization||24 hours||It is used for campaigns associated with Google Ads client IDs.|
|_opt_awmid||Personalization||24 hours||It is used for campaigns associated with Google Ads campaign IDs.|
|_opt_awgid||Personalization||24 hours||It is used for campaigns associated with Google Ads ad group IDs.|
|_opt_awkid||Personalization||24 hours||It is used for campaigns associated with Google Ads criteria IDs.|
|_opt_utmc||Personalization||24 hours||Stores the last utm_campaign query parameter.|
|__atuvc||Functionality||24 months||This cookie is associated with the widget for sharing on social networks AddThis, which is normally integrated into websites to allow visitors to share content with a variety of network platforms and shared resources. Store an updated count of shared pages.|
|__atuvs||Functionality||24 hours||This cookie is associated with the AddThis social sharing widget, which is normally integrated into websites to allow visitors to share content with a variety of network platforms and shared resources. Store an updated count of shared pages.|
|uvc||Functionality||24 months||The uvc cookie is one of the cookies used to track the use of the Addthis.com service. It allows a user to share a web page with many social sites.|
|xtc||Functionality||24 months||Registers the exchange of user content through social networks.|
|loc||Functionality||24 months||Geolocation, which is used to help providers determine how users who share information with each other are located geographically (state level).|
|use_hitbox||Hasta que el usuario abandona el buscador||Alphanumeric|
|For more details about cookies set by YouTube, visit the Google Website .|
|_hjClosedSurveyInvites||Personalization||1 year||This cookie is set once a visitor interacts with a survey popup modal invitation window. It is used to ensure that the same invitation does not appear again if it has already been shown.|
|_hjDonePolls||Personalization||1 year||This cookie is set once a visitor completes a survey using the Feedback Poll widget. It is used to ensure that the same survey does not reappear if it has already been completed.|
|_hjMinimizedPolls||Personalization||1 year||This cookie is set once a visitor minimizes a Feedback Survey widget. It is used to ensure that stays minimizes the widget when visitors browse through your site.|
|_hjDoneTestersWidgets||Personalization||1 year||This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not reappear if it has already been completed.|
|_hjIncludedInSample||Personalization||1 year||This session cookie is configured so that Hotjar knows if that visitor is included in the sample that is used to generate funnels.|
|_hjShownFeedbackMessage||Personalization||1 year||This cookie is set when a visitor minimizes or completes the incoming feedback. This is done so that incoming comments are loaded as minimized immediately if they navigate to another page where it is set to display.|
|_hjid||Personalization||1 year||This cookie is set when the client first lands on a page with the Hotjar script. It is used to save the Hotjar user ID, unique to that site in the browser. This ensures that behavior on subsequent visits to the same site will be attributed to the same user ID.|
|hjSiteLang||Personalization||1 year||This cookie is set when you visit a page that supports several languages on hotjar.com. This allows us to always load the content in the preferred language when it is available.|
|cookies_accepted||Functionality||–||Cookie functionality necessary for the proper functioning of the site|
Campaign Manager (Doubleclick)
According to Google, Campaign Manager cookies do not contain any personal information. Your browser automatically establishes a direct connection to the Google server once you visit our website. We do not influence the scope and subsequent use of the data collected by Google through the use of this tool and, therefore, we inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information you have called the corresponding part of our presence on the Internet or clicking on an advertisement from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that providers can obtain and store your IP address.
In addition to that, Campaign Manager (DoubleClick Floodlight) cookies allow us to understand if you perform certain actions on our website after viewing one of our display / video ads on Google or other platforms through Campaign Manager or clicking on one (tracking conversion). Campaign Manager uses this cookie to understand the content with which it has interacted on our website (s) in order to send you targeted advertising later.
You can avoid your participation in this monitoring process in several ways:
a) By configuring your browser software accordingly, in particular by deleting third-party cookies, you will not receive any advertisements from third-party providers;
b) deactivating cookies for conversion tracking, configuring your browser so that cookies are blocked by the domain www.googleadservices.com, https://www.google.de/settings/ads, this setting is deleted when you delete your cookies;
c) by deactivating the ads based on interests of the suppliers that are part of the self-regulation campaign «About the ads» through the link http://www.aboutads.info/choices, this setting is deleted by deleting your cookies;
d) permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin
In addition, you can prevent Google from collecting the data generated by cookies and related to your use of the sites and the processing of this data by Google by downloading the plugin available in "Show settings", "Extension for Campaign Manager deactivation" in https://support.google.com/adsense/answer/142293?hl=en.
You can find more information about Campaign Manager by Google at https://www.google.de/doubleclick, as well as data processing in general on Google: https://www.google.de/intl/de/policies/privacy; Alternatively, you will also find more information on the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-EE Privacy Shield. UU., Http://www.privacyshield.gov/EU-US-Framework
Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily update the tags and code snippets of the website or mobile application. Once the Tag Manager snippet has been added to the website or mobile application, you can configure the tags using a web-based user interface without having to change and implement additional code. This reduces the number of errors and avoids resorting to a developer or programmer to make changes. For more information click here.
They collect user behavior on the website and group them into remarketing hearings based on the criteria defined. They are mainly used in AdWords remarketing campaigns on the search and Display networks. For more information click here.
Google Adwords Conversion
This is the pixel that collects Google Adwords conversions. For more information, click here.
Google Adwords User List
Same as GA Audiencies, but allows you to create remarketing lists from Adwords directly. For more information, click here.
Google Dynamic Remarketing
Label that allows remarketing to visitors to our website on the Google Display network with ads that contain products that they have already seen. For more information, click here.
Facebook Custom Audience
They collect user behavior on the website and group them into remarketing hearings based on the criteria defined. For more information, click here.
Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, preparing reports of the actions people take when they visit the website. For more information, click here.
It allows you to track impressions in campaigns to CPM. For more information, click here.
It allows you to surf the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on their wall. On our website it is done through the Share button on product listings and other web pages. For more information click here.
If you share our content through social networks, each platform will add its own cookies. You can find more information about them here:
The information which is collected via cookies which are used through the web page can be used both by the owner and by a third party which provides a service to this owner.
From the information offered in this policy, we offer information on how to manage cookies used by Maksu through the different options offered by the most common browsers.
You can allow or block cookies, as well as delete browsing data (including cookies) from the browser you use. Check the options and instructions offered by your browser for this purpose. Please note that if you accept third-party cookies, you must remove them from browser options.
Please note that if you deactivate cookies, we cannot keep your preferences and some of our web page functionalities might not work, and we cannot offer customised services.
Please note that you can deactivate or remove cookies through the browser settings on your device. Below are links to information pages on how to configure cookies for the main internet browsers:
This website uses own and third-party cookies to be able to access and use information for the purposes indicated below. If you do not agree with these purposes, you can customise your options on this screen.
We and the companies that collaborate with us, such as advertisers, advertisement operators and intermediaries, will use your information obtained through cookies. You can configure your consent preferences separately for each partner.
Maksu España, S.A. can modify this Cookies Policy depending on the legislative or regulatory requirements, in order to adapt this policy to the instructions given by the Spanish Data Protection Agency (AEPD).